When I started my first real “big girl job” after college, I met my first “real” boss. He pulled me into his office, and began asking me a whole slew of questions, mostly about what I wanted to do with my life, why I took the job I did, and what my passions and strengths were. (Looking back, I realize that, in and of itself, is unique in a boss!) In our conversation, he chucked (literally) a book at me, and told me to read it. Little did I know, that book would set the trajectory of my professional career, establishing the very foundation on which I lead. That book was titled “Start with Why” by Simon Sinek.
The very premise of the book is that we often live our lives, order our careers, and list out our tasks with a backwards strategy. We start with “what” – what we hope to accomplish, the end product, or the end goal. Sometimes, we know the “how” – how we accomplish our what and how we get there. The problem is, we often don’t live or lead with our “why” – our purpose, cause, or belief; the very core of why we do what we do.
As we continue to walk through Small Business Season, I implore you in this week’s edition that we must enter into “shopping season” with a firm “why” in our minds. If I may, here I offer you a few “whys” behind the premise of Small Business Season and why you might choose to shop local over the holidays:
1. I want a personal shopping experience.
I have found that when I shop at chain stores or big box stores, I interact with cashiers and workers who don’t smile much. They are folks who are there only for the paycheck, not for the “why” of the establishment. It’s so much different in a local business. At a LaGrange County small business, you’ll experience personalized service with friends and neighbors who are passionate about what they do. They understand the innate culture of our communities and they’ve chosen to start their business here, to serve their neighbors here. It’s not just a transaction when you shop local.
2. I want to multiply my money.
When we shop local, our money stays here. For every dollar spent locally, 67 cents stays in our communities. Consider the sales taxes you pay on every purchase: those dollars support our public schools, parks, roads, and sidewalks. They fund public service workers. Consider the income tax that businesses must pay, or that employees of those small businesses must contribute. Those taxes fund local projects and infrastructure to maintain and create a sustainable LaGrange County. Consider how those small businesses source their products from other local entrepreneurs and makers. When you spend your dollars locally, they are turned into a multiplied positive impact on our communities.
3. I want to create opportunities for my kids and grandchildren.
So often in my role, I hear about the hardships and struggles within employment. Businesses struggle to balance the right workforce with the right offerings. When we invest locally in these businesses, we are ensuring that they will be sustained over time, and that they’ll continue to provide job opportunities for years to come. Shopping local provides a “hand up” to local entrepreneurs.
4. I want to give the perfect Christmas gift for my loved one.
Great news! LaGrange County is home to MANY handmade products that you can’t find anywhere else. Did you know that, just in LaGrange County, you can find stingray leather wallets, locally-grown lavender bath bombs, handcut homemade soaps, handcrafted wooden toys, and locally-manufactured campers? (By the way, I wear a size 30-foot camper if anyone wants to know what’s on my Christmas list!) All of these products (among many others) are sourced and/or made right here in LaGrange County, and there’s something for everyone on your Christmas list!
5. I want to celebrate small business values.
According to MetLife and the U.S. Chamber Small Business Index, “nearly all small business owners agree that community engagement is important for their business and are actively engaged in giving back in several ways.” Our LaGrange County small businesses are our neighbors, our friends, our people. They are who make a difference, and who continue to make LaGrange County vibrant, resilient, and special. When you shop local, you support family-owned and independent businesses who have built their legacies upon self-reliance, innovation, dedication to quality, and grit–the very values that make up our LaGrange County communities.
So, it all starts with why. Why would you choose to shop local, as opposed to pulling up that online shopping app on your phone, or visiting the local chain store in the next town over? The truth is, shopping local is like grabbing the hand of your neighbor. When we choose to shop online or with big box stores, we choose to walk through our community single-handedly, providing our towns a very limited opportunity to blossom. When we choose to shop locally in our own downtowns, we’re grabbing the hands of others, and choosing to make a much bigger difference than we can ever hope to make on our own. This Small Business Season, start with why, and make a difference.
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