I never used to know what the word “grit” meant. Honestly, I always thought it was the word used to describe that dry, itchy feeling your eyes get when something intrusive is trapped under your eye lid. (Fair assumption, after many tragic eyelashes found themselves in my eyes!) The dictionary definition of “grit” is “courage and resolve; strength of character.” It’s a word used to define those people who power through, take the bull by the horns, and work hard to get to the finish line after any obstacle comes their way.
In my role at the Chamber, I have a front row seat to the “grittiest” people I know. LaGrange County is built upon the backs of hard workers–those people who face adversity head-on, and don’t give up when the going gets tough. From the frontline workers to the leaders behind desks, our county is chocked full of people who know what it means to work hard and get the job done, and they don’t quit until the impact of their work is felt.
In February, we had the true honor to interview 3 such people for two different episodes of our new Chamber Chat podcast. If you haven’t had a chance to check it out, we encourage you to do so! This week, allow me to introduce you to those guests and our conversations.
Interview 1: Mervin Lehman, Heartland Mattress
Chamber: What inspired you to start your business and how did it start?
Merv Lehman: Well, life. No job. I got a letter in the mail in 2008, and it said my job was terminated. The company I was working for had laid off 75% of their workforce. So I did need to figure out how we were going to put food on the table, there’s no greater motivator. It was a challenging time. Looking back, I thank God every day for that letter.
C: What were some of the greatest challenges you faced when you first started?
ML: Cash. In 2009, the banking industry was not really just handing out money. There were a lot of issues at hand, given those times. For someone who didn’t have a job anymore, walking into a bank and saying, “Hey, we’re starting a business and we need some money,” that just wasn’t going to happen. So we partnered with a guy and it worked out pretty well for us. But that was a challenge for us, getting the cash we needed.
C: What has changed since the beginning?
ML: I’ll go back to when we first started. We still needed to pay the bills and we were in tough times. I had another job, but my mattress business was going to come first. That was the agreement. As that evolved, I would make mattresses at night and go to work during the day. But my kids were growing up. One day, I came home, and my kids were out here in the shop, my girls actually, and they said, “Hey dad, we built a mattress.” As they became more involved, I became less involved in the manufacturing process. It really became, truly, a family business. My son-in-law has since come on board, and he has become the heart of the company. I have been very fortunate. As we’re evolving, he’ll become more involved in the future. I want to enjoy my grandkids. They come out to the shop and play sometimes. We’re still focused on building quality mattresses.
C: Looking back, did you anticipate that? Having your kids and your daughters work alongside you in building the business?
ML: I certainly did not anticipate it, but it was great. I really built and tightened up our family. Everyone was involved in it and they owned a piece of this because they helped build it. That’s what this community is all about, especially in the Amish community: it’s all about family.
C: Is there anything else you would share with our listeners about owning a business here?
ML: Stay local, if you can. Find local entrepreneurs to work with. It’s not about us, it’s about building this community together and a future for our grandkids. I just had 2 grandbabies last month, and the older I get, that’s what this life is all about. It’s about building something for our future. We will have hiccups, but if we sit down at the table and talk about these things–our differences–and come together, we can have a great place to live. There’s no place like this.
Interview 2: Ben & Elizabeth Miller, Ben’s Pretzels and Das Kaffee Haus
Chamber: Share your story, how did you get started in business?
Elizabeth Miller: I was a young mom working in the factory, and couldn’t work any more. I started baking cookies for Ben’s parent’s grocery store next to where we lived. From there, I started taking it to farmers markets. From there it just grew. God led us to Shipshewana when we were doing baked goods at the time. We would keep taking steps and doors kept opening.
Ben Miller: It was quite a journey. To think back, we were so uneducated that it was actually kind of nice. If we would’ve known the things we had to go through, we might not have done it. One day the IRS showed up and asked us about our tax ID number, and we didn’t even know we needed one. If something came up, we would just do it and make it right and keep going.
C: Can you share how Ben’s Pretzels came to be?
BM: In 2004, we started baking at E & S Sales. We were selling at the flea market, but we needed to find a place to sell after the summer ended. She found a place in South Bend, so that September, we met another vendor who was selling soft pretzels. She asked us if we wanted to buy their booth. We made an offer and when we went to close, she said, “Oh by the way, we can’t let the recipe and the name go with the business.” I don’t know that we had ever had a soft pretzel before that, so when we found that out, she started putting recipes together and created a new recipe. We had no clue what we were doing [at the start].
EM: We had nothing to compare to, we had never had an Auntie Anne’s or Jo Jo’s. But we had people tell us that they loved them.
C: How many locations do you have now?
BM: Today there are 184 locations. That spans 21 states. And it’s expanding like crazy. There is momentum building. Looking back, we had a connection to someone at Notre Dame. We would show up Friday nights at the pep rallies, then on Saturday to do the games. In 2011, we asked if we could do just one booth inside their stadium. The people just lined up like crazy. That year we just line controlled, but by the end of the second year, we had 16 selling stations around the stadium. A few years later, we were invited to the Wolverine stadium. Now, we’re in like 35 stadiums. We just opened a store in Lego Land in New York last year, and other parks like Six Flags are other big places for us too.
C: Did you ever think, when you started, that it would end up being something like this?
EM: Never. And when people say to make five or ten year goals, I’ve always said I’ve never done that. I don’t know how to do that. I just take care of today, and the doors keep opening, and we keep walking.
C: How would you define the word “legacy” as business owners?
EM: The treasure of working together as a family that can benefit my children and for generations to come, that is the utmost passion behind why we do what we do.
C: How can the community continue to support and uplift legacy makers like you?
EM: My only response is that it’s always been there. We are just so grateful to be in this community and I feel so supported by the locals. I have nothing other than thank you. I’m so grateful.
BM: I am the same. It just really is a great, fun community to be a part of.
We are fortunate to have such “gritty” people–like Merv and the Millers–as members of our Chamber of Commerce and our local business community. We encourage you to head to our website, Apple Podcasts, or Spotify to listen to the full versions of these podcast interviews (the Millers’ airs this Friday!). LaGrange County is better because of our gritty people.
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