Tourism Continues to Grow in Northeastern Indiana
Steuben County has its lake life, DeKalb County is known for cars, LaGrange County is home to Shipshewana and Noble County nurtures nature.
Northeastern Indiana experiences an influx of visitors throughout the year — especially in the summertime.
Natural strengths
Steuben County contains 10% of seasonal homes in the state — almost 23% of total housing in the county. It is the land of 101 lakes, a number that has been disputed but has a nice ring for promotional purposes; it was started by the Angola Area Chamber of Commerce.
In 2023, Hamilton Lake, which is nestled near the DeKalb County line, had 111,000 visitors and Lake James had 214,000 visitors, according to a Steuben County Tourism Bureau report. Crooked Lake had 73,900 visitors and Jimmerson Lake and Clear Lake each had 55,000 visitors.
In Noble County, about 5% of housing is for seasonal use. It boasts 117 natural lakes, the highest count in Indiana. There are 30 public access sites in Noble County, many on small lakes and also along the Elkhart River.
LaGrange County is also rich in lakes and rivers. Almost 11% of the housing there is seasonal.
But, there is more to northeastern Indiana than lakes and rivers. DeKalb County is home to four automotive museums and a rich Auburn Cord Duesenberg history. Recently, nearly 2,000 visitors helped commemorate the ACD Museum’s 50th anniversary.
In LaGrange County — which has the third largest Amish community in the U.S. — visitors report enjoying “the friendliness, knowledgeable staff, and a relaxed, comfortable atmosphere” at the places they visit, says a news release from the LaGrange County Convention and Visitors Bureau.
The new Shipshewana/LaGrange County Tourism Academy aims to enhance that overall charm. It is a free, self—paced certification program addressing information, skills and communication tools so people “are able to speak to visitors with one knowledgeable and welcoming voice,” says the news release.
The first graduates completed the program this week. They include LaGrange County Chamber of Commerce Executive Director Sara Patrick and Communications and Office Manager Ian Mullen as well as the staff at Yoder’s Hardware, Van Buren Hotel, Lasting Impressions, Kid’s Kreations, Schrock’s Shops, Farmstead Inn and Shipshewana Trading Place, Flea Market and Auctions.
“We could not be more pleased with the response to the Tourism Academy,” said LaGrange County CVB Executive Director Sonya Nash. “Already, so many people have invested time to learn information to better assist visitors and gain the tools necessary to welcome the world to our charming small towns. Shipshewana and LaGrange County are already known for their Hoosier hospitality, and we are so proud to be able to offer a resource to build upon that.”
Each county has a tourism office dedicated to accentuating its unique character and amenities. While concentrating on their own counties, they also coordinate across county lines to encourage visitors throughout the region.
Tourism growing
The Indiana Destination Development Corp. promotes tourism in the Hoosier state. A study commissioned by the IDDC shows marked growth in the overall economic impact of tourism from 2021—22. More than 77 million visitors to Indiana were logged in 2021, rising to 80.8 million in 2022, with much of the increase being domestic travel, leisure and day trips. Visitor spending rose by 16% to $15.1 billion in 2022.
This year, the total solar eclipse on April 8 created a one—time tourism surge, with 51 of 92 Hoosier counties in the totality of the eclipse. Hotel occupancy soared for a few days surrounding the celestial event. The eclipse drove a net increase of 660,000 day visitors and 450,000 overnight visitors. Overall spending rose by a net 41%, led by an 81% surge in recreation and entertainment expenditures and a 67% boost in lodging and accommodation spending.
The IDDC publishes the Indiana Tourism Brochure, available at visitindiana. The tourism organizations in the four counties of northeastern Indiana maintain vibrant, easy—to—access web sites.
The DeKalb County Visitors Bureau web site at visitdekalb.org has a ticking countdown, down to the second, for the 2024 ACD Festival — 32 days to go. LaGrange County’s Visit Shipshewana page had 1.2 million views last year. The Steuben County Visitor Guide features 40 pages of attractions, lake maps, recreation, lodging and activities at visitsteubencounty.com.
Two million people visit Steuben County every year. The total number of nonresident visits is 14 million, said Steuben County Tourism Bureau Executive Director June Julien, noting that many people from out—of—county shop and work in Steuben.
Economic impact
The direct economic impact of tourism in Steuben County is $271 million a year.
“Economic impact is new dollars to a community,” explained Julien. These are funds brought to the county from people outside the county.
The total economic impact of tourism in Noble County was $13.6 million in 2022; tourism spending was $32.3 million.
“Tourism is a thriving industry here, now ranking as the 12th largest and showing a remarkable growth of 15%,” said Noble County CVB Executive Director Grace Caswell. “Excluding county government, it moves up to the 11th spot. Positive growth trends have continued into 2023 and 2024, with the 2023 Economic Impact Report expected this fall.”
Tourism in LaGrange County generated just under $65 million in 2022 with direct economic impact figured at $26.7 million.
The town of Shipshewana and its Amish charm dominate LaGrange County tourism though the CVB and LaGrange County Economic Development Commission are in the process of exploring an agritourism heritage trail or scenic byway to encourage visitors to explore more of the county and its cottage industries. In 2021, almost $23 million was spent in Shipshewana compared to $5.7 million in the county seat of LaGrange. The tiny unincorporated community of Mongo, known for recreational access to the Pigeon River, saw more than $1 million in spending in 2021.
Outdoors recreation is a top draw in northeastern Indiana. Mongo is situated within the sprawling Pigeon River Fish and Wildlife Area. Chain O’ Lakes State Park in Noble County logs around a half million visits annually. Pokagon State Park in Steuben County on Lake James also provides winter tourism with its chilled toboggan slide.
Camping is a very important industry in Steuben County, said Julien, worth more than $81 million. Noble County has more than 75 Airbnbs/VRBOs, campsites, cabins, hotels, inns and motels.
Michigan residents top the regional visitor influx to LaGrange County, with the average stay being a day. Tourism numbers are about the same year—round, with summer fun segueing into a protracted Christmas shopping season in Shipshewana, when the Blue Gate Theatre presents original holiday plays with professional actors and wholesome themes. The Blue Gate Performing Arts Center hosts national acts throughout the year.
Hot attractions in Steuben County include the Indiana Rail Experience with steam and diesel locomotives by the Fort Wayne Railroad Historical Society and Indiana Northeastern Railroad. A growing draw is the Donut Capital of the World at Lake James, a complex based around long-time business Tom’s Donuts. Angola Balloons Aloft — a hot air balloon gathering and festival in early July — attracts around 25,000 people, about half of them from out of the county.
DeKalb has four automotive museums, car auctions and the ACD Festival that command a national audience. The DeKalb County Free Fall Fair in late September is a favorite destination for people throughout the region.
Downtown LaGrange takes on a festival flavor for Corn School in the fall and Stone’s Trace Historical Society hosts a well-attended festival near the West Noble campus in Noble County. Noble County events also include the Kendallville Apple Festival and Ligonier Marshmallow Festival, which collectively attract tens of thousands of visitors each year.